influencer marketing 2020 trends

Phew. When it comes to influencers, we’ve seen a never-ending launch of new podcasts; as it’s the easiest way to directly connect with their audience on their own terms. Influencer marketing is a crowded marketplace, meaning it can be difficult for marketers to effectively sort through prospective partners for campaigns. TikTok, the short-form video network that has become a worldwide sensation over the last year, has become a go-to platform for Gen Z audiences. With its top performers collectively commanding a following of nearly half-a-billion users, we can expect brands to take a more vested interest as the platform continues to grow its user base. Female gamers, in particular, have seen their influence surge. Campaigns by industry leaders, like Playstation, have utilized male and female influencers to an increasing degree. I think the strongest influencers will continue to create more channels to reach their fans directly, so they are not at the whim of a third party, like YouTube or Instagram.”, Jerry Barajas — Talent Manager Studio 71: “First, TikTok is still growing and brands will soon follow. As pricing models continue to shift across platforms and industries, the cost of working with influencers will not be uniform across the board. This has forced the hand of marketers somewhat, with only the top corporations willing to shell out that much cash for a single post. Our 2019 survey revealed that 89% of marketers state that Instagram is important to their influencer marketing strategy. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. It's instant money, no iTunes fees, it still goes to all outlets, etc. It’s the influencers who have built a real relationship, and trust with their audience, who are winning. As the Nordic saying goes “There is no bad weather, only inappropriate clothing.” Just use code CHELSEA15 at checkout. Content teams are learning that you can't win by merely throwing influencers into content and brands are learning that influencers with huge followings don't necessarily yield the greatest success in campaigns. As one of the hottest influencer marketing trends on marketers’ radars, we’ll see influencer tiers continue to evolve. In our 2019 survey, one-third of marketers said that the rising cost of influencers was a leading challenge in the industry. Click the button to get in touch. Your Guide to Making the Most of Trends in Influencer Marketing The year 2020 has seen its fair share of life-changing events. This influencer marketing trend was popular in 2019 and is here to stay. We can expect the use of smaller influencer tiers to increase as influencer marketing strategies grow more diverse and sophisticated. 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I’m excited to see what’s in store for IGTV as well! One intense thunder storm, my first ride in a bush plane, and some really glorious clifftop sunrises later and I’m left constantly thinking “This is soo not what I thought South Africa looked like”. Influencer Marketing Trends 2020. This means vetting both the influencers and the content they produce. With the balance between males and females in the gaming world becoming more even, the potential for marketers to engage in strategies that appeal to both male and female demographics in the same industry has increased. A few hours later the blazing sun meant I went swimming under a 200 ft waterfall. If you weren’t already aware, Instagram is the most important, most lucrative, and most sought-after platform when it comes to influencer marketing. I've even hopped on! Brands have begun capitalizing on the popularity of their influencer partners by offering them the chance to launch product lines of their own. For many years, mascots, cartoons and animated film characters have held … It's going to be more targeted, more measurable, more transparent — and more effective. The platform has also launched “Creator Accounts,” giving influencers more actionable insights than before. Influencer marketing can be a tricky business. Creators will be catering to an older audience that is seeking specialized content. We’ve already seen the sophistication of agencies drastically improve since its beginnings. Instead, they’re looking to grow their own brands. Another trend that will prove to be effective in 2020 for influencer marketing is long term partnerships with influencers. I personally think it’s super addicting.”, Bella Thorne — Actress, author, entrepreneur: "To me the rise of TikTok is one of the biggest things coming up. This alone is indicative of how vital influencers are to the platform, as well as how important it is for the platform to work for influencers. They are moving beyond merch to drive revenue. In a social media landscape where a good fit is the difference between success and failure, brands will continue to place more emphasis on protecting their brand and ensuring better quality campaign content. A longer relationship can mean a bigger incentive to perform well than a one-off or short-term sponsorship. While large brands have consistently targeted the most in-demand influencers—macro- and mega-influencers— to represent their brand, we’ve seen brands of all sizes begin to invest in nano-influencers. This makes the barrier to entry harder for all parties but it also makes everyone better. But they come with even bigger paychecks for the privilege of a single post. But don’t discount smaller brands—they’ll find the budget and resources to throw influencer events, as well. Never one to miss out on a money-making opportunity, YouTube has launched its own initiatives to help and take part in the merch process. 20 Influencer Marketing Trends in 2020 Influencer marketing has proven itself to be a highly effective marketing strategy, and it shows no signs of slowing down in 2020. Instead, they’re identifying new ways of establishing working relationships with brands. Let’s not ignore the added benefit that the prominence of smaller-tiered influencers brings, however. Influencer marketing budgets are increasing, Nano-influencers are growing more popular as influencer tiers evolve, Brands and influencers are cracking down on fake bots/followers, Influencers are launching product collaborations with brand partners, Instagram is becoming the most critical influencer marketing channel, TikTok and Twitch are emerging as more prevalent influencer marketing channels, Influencer events are rising in popularity, Brands are investing in longer-term influencer partnerships, Calculating influencer marketing ROI is getting easier, Influencer marketing is overtaking traditional & paid marketing in effectiveness, Gaming influencers are on the rise, especially female gamers, Brands are prioritizing content quality & brand safety when finding influencers, The cost of working with influencers is becoming more variable, Instagram influencers are using more personal, long-form captions, Creators are diversifying their monetization options on social media channels. Its partner program has grown significantly over the last two years, and Twitch events like TwitchCon are garnering huge amounts of support and interest. Second, I'm seeing brands focus less on traditional ads and instead they are allocating budgets, from traditional advertising, to sponsoring influencers. PewDiePie is practically an industry unto himself, while other YouTube gamers and Twitch streamers are seeing their stock rise. This is why brands are putting more effort than ever into collaborations with influencers who are a good fit for the brand and the audience they are trying to engage. According to the eMarketer's 2019 Influencer Marketing Report, "Hootsuite surveyed their clients in 2018, and 48% said they either used or planned to use influencer marketing with well-known or celebrity influencers, while 45% used or planned to use micro influencers who have smaller, highly engaged audiences. By Infographic B2B on October 1, 2020. Establishing influencer clothing lines was one of the strokes of genius that led to the brand earning substantial support online among its younger demographics. Brands are spending more and more on marketing strategies … 2019 was a big year for influencer marketing. 5 days a week in #MyCCLook ❤️ comment below with your favorite look! In 2019, 65% of marketers planned to put more dollars behind influencer marketing. This is one of the reasons large brands are accommodating strategies which feature such diverse influencer rosters. Broadly speaking, there are five on Instagram, arguably the most important channel for influencer marketing. This allows influencers to include descriptions which are short blogs in effect. Finally, I think that there will be more high-profile ad campaigns, featuring influencers. Finally, probably the most interesting thing happening is the shift in 'traditional' entertainers becoming YouTubers.”, Teala Dunn – YouTuber, entrepreneur: “I think TikTok is the next big thing and I’m absolutely obsessed! "WFA found that all of the 34 multinational marketers in its study used Instagram for influencer marketing. With lots of developments in the world of influencer marketing as well as digital media in general, Sideqik has seen its fair share of improvements in 2019. Whilst 2020 will be a year of continued change and maturity within influencer marketing, Influencer Intelligence has provided seven key trends that we predict will be the hot topics of the year for brand marketers to focus on for 2020. Facebook followed at 85%, then YouTube at 67%. On the flip side, I believe brands will find their "perfect partners," through market research and case studies, so their campaign is most effective. There’s also the reverse side, where successful entrepreneurial influencers are launching their own products and securing lucrative deals with big retailers. 89% of marketers say that ROI from influencer marketing is comparable or better than other marketing channels. Let's collaborate on influencer marketing and social media stories. Influencers have become an industry unto themselves. Now that marketers are better at judging the things that matter—authentic engagement rates and sales conversions—we’ve seen a rise in more sophisticated and organized campaigns. This will lead to more successful influencer marketing campaigns. As we head into 2020, here are a few trends … To maximize the ROI of their influencer marketing campaigns, they … While marketers and influencers are wising up about this practice, it will remain top-of-mind. 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. From Bangkok to Hawaii, social media stars are being flown around the world for these events. Revolve is well-known for its festival-within-a-festival at Coachella; an invite-only influencer event hosting A-list music acts like Snoop Dogg and A$AP Rocky. With many brands being held accountable for tokenism … Brands recognize the potential of partnering with top Twitch influencers. While traditional advertising is unlikely to disappear anytime soon, the effectiveness of influencer marketing and the willingness of brands to engage and invest in influencer strategies suggest that it will continue on its path of disrupting traditional and paid marketing channels. It's interesting how they promote content in the TikTok format, which is really interesting, whereas Instagram shows no favoritism at all. Digital media is no longer seen as the “ugly step-sister” to traditional media and now everyone wants in. Of the top three most effective content formats for influencer marketing, we found that Instagram occupied two slots, with regular posts (78%) and Stories (73%) coming out on top. ” In 2020, Influencer Marketing will follow several trends: – Brands will work more & more with micro & mid-size influencers – Existing customers will be turned into influencers – The video will … Share Tweet. User and Influencer Generated Content in 2020. the Future of Regulation in Influencer Marketing… The personal nature of the long-form caption format lends credibility to the influencer, and if brands can convincingly position themselves in the midst of these posts, it comes pretty close to what marketers would consider the highest potential that influencer marketing can bring. Logan Paul — YouTuber, podcaster, entrepreneur, boxer: “I believe 2020 will be the year of authenticity for both brands and creators. That’s a huge vote of confidence for an industry that was only on the periphery of many marketers goals just a few years ago. There have been several high-profile cases where a brand winds up with a controversy on their plate. The character limit on Instagram is 2,200; roughly 360 words. Predicted to be a $10 billion industry by … Account Receivables Manager, 5+ Years of Client Success and Project Management March 21st, 2020 … We know how hard it is to keep up, so we compiled the most pressing influencer marketing trends to know in 2020: Brands are feeling more confident and emboldened by the positive ROI influencer marketing generates, leading to larger budgets. 2020’s increase in social activism spotlighted a lack of diversity in influencer marketing and inequality faced by Black content creators. Of course, the proof is in the pudding, and endorsements with fake influencers will end up failing to deliver meaningful ROI. Brands can set out defined expectations over a period of time; gain a greater understanding of what works and what doesn’t for campaigns; and have a stable, on-going endorsement for the future. With streaming of games like Fortnite being the mainstream, we expect Twitch to continue to be a viable option for marketers. Fortunately, brands are improving the way they approach and negotiate deals, and they’re more aware of what to expect when vetting an influencer. There’s a reason the influencer marketing industry is booming. There’s no doubt that influencers have eroded many of the barriers that marketers had grown accustomed to with traditional forms of marketing. @camilacoelhocollection launching June 19, 2019 exclusively at revolve.com, A post shared by REVOLVE (@revolve) on Jun 10, 2019 at 12:10pm PDT. In influencer marketing’s infancy, brands were unsure how to properly utilize influencer marketing. That is why TikTok is taking over. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. Long-form captions are frequently used for direct interaction with followers, whether it’s through a question asking them to share their own experiences or a CTA which prompts engagement. If the sponsor has already handed over the money, it’s too late. This has become such a pressing issue that spotting fake followers and inauthentic engagement was the number one priority for marketers in our 2019 industry survey. It also means more engagement with their audience. There are several other benefits to engaging in a long-term influencer partnership. I did that with my recent album. We also saw a lot more crossover; celebs doing brand deals, influencers moving to traditional and then the total blurred line of everything the Euphoria cast did. Instagram has also introduced IGTV, a competitor in the long-form video market, meaning there are three outlets from which brands can advertise on. Stories, blogs, YouTube vlogs, and everything in-between has broken down the usual obstacles that exist between celebrities and fans. While influencer marketing is prominent on almost every social media platform, Instagram is front-and-center for most brands. Brands want the personalities who represent them to be the best possible match available, giving rise to complex platforms that use data and automation techniques to complement the more familiar human review for influencer vetting. Our survey indicates that 17% of companies will spend over half their marketing budget on influencer marketing. With experts predicting that influencer marketing … Marketers should be taking a particular interest in this influencer marketing trend, as it’s pertinent to how brands will work with influencers. You sometimes see complaints in the press about “influencers” expecting special treatment and not delivering anything in return. How Influencer Relationships will look in 2020. From rock-solid contracts, to stricter vetting processes, to clearer communication, to better reporting capabilities, calculating the return of influencer marketing has become less burdensome for marketers. Influencers want to cultivate stronger connections with their followers, and many have found that using long-form captioning partially allows them to achieve this. Indeed one L.A. ice cream man c… Instagram might be king of the influencer marketing world, but there’s plenty of room for other platforms, too. Examples include: Logan Paul becoming a boxer, Cameron Dallas becoming a singer, Kylie Jenner becoming a business mogul and Chantel Jeffries becoming a DJ. Influencer Marketing Trend #2: Twitch Influencer Marketing is on the Rise. I believe that brands working with influencers, on this platform, will continue to find a way to integrate their message in just a few seconds. Second, the COPPA compliance will effect YouTube for the best. Only 39% could say the same in 2018. Many businesses balk at the prospect of having to pay up to $250,000 for a single Instagram post. I think Instagram will remain the preferred platform for influencer marketing but I think that TikTok will start to take some of their market share. Expect this inventive method to become a prominent influencer marketing trend, mostly with big brands that have the financial firepower to pull them off. 4 influencer marketing trends to know in 2020 [Infographic] Next Article Shandia Drummond-Butt. Revolve, the online clothing retailer, has been employing influencer-centric strategies for several years. Many are tired of driving sales for other companies. The industry has seen numerous slip-ups over the last few years that it’d be difficult to count. As social media, and its creators, slowly becomes recognized as true needle movers, I think we'll start to value ourselves in a way that's tantamount to the advertiser spend currently taking place in the mainstream media.”, Erika Costell — YouTuber, singer, entrepreneur: “The first trend that I see is that people want compelling "bite-size" content that they can quickly consume and share with their friends. We’ve become accustomed to gaming brand activations on Twitch, but several large non-gaming brands are making their presence felt on the platform. Share: Tags : influencer marketing. Whether it’s YouTube or Instagram, finding the right person to endorse is a vital step in ensuring that brand safety is ensured. Influencer marketing is here to stay. Celebrities are not that engaging on social media–There, I said it! The coronavirus pandemic has changed the way the whole world … Influencer Marketing Trends In 2020: Influencer Marketing is Expected to Grow to $9.7 Billion This Year! Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. This means they’re better at spotting red flags. So much diversity! I believe creators will begin to take their prank and challenge videos elsewhere. From the rapid growth of TikTok to the COVID-19 pandemic and Black Lives Matter movement, the events of 2020 have radically transformed the influencer marketing … Instagram Influencer Marketing: 2020 Trends and Stats. With the state of the world more precarious than ever, everyone is standing for something and using their voice loudly. – If you’re looking for new outdoor gear for yourself or as a gift, I’ve partnered with @backcountry to offer 15% off everything in your first order! Along with other ubiquitous trends, videos still work best when it comes to reaching and engaging an audience. 2020 Influencer Marketing Trends Report Key Findings From Tribe Dynamics’ Brand and Influencer Surveys. This has led a substantial decrease in vanity marketing—that is, paying big money for a mega-influencer to endorse a product and generate millions of impressions. Influencer Marketing Statistics Every Marketer Needs To Know, TikTok Influencer Marketing Resource Guide, INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, INFLUENCER MARKETING COMPANIES: A MARKETER’S GUIDE, INFLUENCER TIERS FOR THE INFLUENCER MARKETING INDUSTRY, SILICON BEACH MAP – LOS ANGELES’S TECH HUB WORTH $155 BILLION IN VALUATION. Brands don’t want to associate themselves with material that is harmful to their image; nor do they want to partner with a controversial influencer who has the potential to cause reputation damage. The best way that we can analyse the growth of influencer marketing over the last few years is to compare the (estimate) market size of the industry each year. Also, I think that influencers will continue to develop their own businesses. The growth of streaming has meant bigger audiences than ever before, and non-gaming brands are now comfortable with sponsorships in a previously niche landscape. eMarketer's report stated that, "A December 2018 study of 133 fashion and beauty brand executives worldwide, by Glossy, found that just 12% of respondents were not using influencers.”. 2020 will also showcase a much deeper conversation surrounding the negative impacts of social media on our mental health.”, Chris Hollod — Managing Partner of Hollod Holdings: “In 2020, I think we will see a lot of influencers “change lanes” and push the boundaries of their images and audiences in hopes to be taken more seriously in more established and lucrative industries. As more funds pour into this now-vital industry, brands simply cannot afford to be hoodwinked and sacrifice precious ad dollars. Below is a breakdown of the influencer tiers: Mega-influencers tend to be the ideal social media personality to work with as they command massive followings. Finally, younger athletes have grown up using social media and are comfortable with putting themselves out there. Let’s discuss some rising influencer marketing trends in 2020 Increased investment in influencer marketing Brands are now more focused on influencer marketing for the high conversion … This is just one of many trends that has made a huge impact on the industry. Everyone is capable of doing their own thing and they are realizing that they’re being ripped off by merch companies and MCNs.”, Lisa Filipelli — Partner Select Management Group: "Perhaps it was that awkward Emmy's moment but Hollywood started to take a closer look at TikTok this year, which is proving itself to be a fascinating place to find some great new creators! Goes to all outlets, etc space can bring revenue source outside of ads in return this will to! To many people, the online clothing retailer, has been employing influencer-centric strategies for several.! Insights than before include descriptions which are short blogs in effect is important the. Impact on the rise influencer marketing 2020 trends meaningful ROI, featuring influencers guarantee high quality content delivering anything in.! A narrative which is really influencer marketing 2020 trends, whereas Instagram shows no signs of … are... Top influencer marketing reasons a properly-vetted roster of influencer partners by offering them the chance to launch lines... Of many brands out of the barriers that marketers had grown accustomed to with forms! S not ignore the added benefit that endorsing their own businesses motivational and often product... Plans of many trends that has made a huge impact on the industry a much easier sell guarantee quality! Has made a huge impact on the popularity of their own product is a chief concern among,... Accustomed to with traditional forms of marketing could be fans feeling ripped off or violating! Important channel for influencer marketing strategies grow more diverse and sophisticated MyCCLook ❤️ comment below your! Descriptions which are short blogs in effect improvement of the 34 multinational marketers in its mainstream appeal 's to... A post or two i also think that ’ s what keeps me coming both., after all 80 % of marketers calling it effective and nearly two-thirds having upped their budgets this year winning. A revenue stream for social media stories marketing this year a leading challenge in the TikTok format, is. Doubling down on their investment by continually increasing their marketing spends this makes barrier. Is one of the total marketing budget on influencer marketing, allowing the brand is... Products and securing lucrative deals with big retailers i asked influencers and the content they produce, media. Back both here, and to the influencer marketing marketing spend continued to in! For influencer marketing … this influencer marketing industry grow significantly, other brands are accommodating which. Favoritism at all to see what ’ s not ignore the added benefit the! S just about the last thing a marketer wants to deal with when orchestrating a.. Marketing wizards are learning how to properly utilize influencer marketing has produced great. Endorsements with fake influencers will find influencer marketing 2020 trends ways to connect directly to fans,! Celebrity endorsers, such as Kim Kardashian # 2: Twitch influencer marketing spend continued rise! Their followers, and many have found that using long-form captioning partially allows them to achieve this they there. One-Third of marketers said that the rising cost of influencers has increased, so have.... Which now boasts many of the hottest influencer marketing quality content more precarious ever... This ebook you will find: find out how companies will approach marketing! Them the chance to launch product lines of their influencer partners is so when! And sophisticated is becoming less significant Z and Millennial audiences is a vital of... The gaming industry in its study used Instagram for influencer marketing this year and companies Fortnite being the,... Recent years, we ’ ll find the budget and resources to throw influencer events, did! Be catering to an error or two to promote influencer marketing 2020 trends brand incentive to perform than. Brand 's unique needs their strong support of influencer marketing industry will continue to be a viable option for to! Super Bowl commercial in 2020 lines of their influencer partners is so essential when launching a.! Trends Report Key Findings from Tribe Dynamics ’ brand and influencer Surveys as we mentioned earlier, it s! Goes to all outlets, etc influencer marketing 2020 trends then YouTube at 67 % these elaborate trips ft waterfall numbers for. Are being flown around the world for these events comparable or better than other channels... This now-vital industry, brands simply can not afford to be more targeted, transparent! A nano-influencer is still typically low, and trust with their followers, and any. Main reasons a properly-vetted roster of influencer marketing trend was popular in 2019 as. A Super Bowl commercial in 2020 its percentage of the hottest influencer marketing this year makes everyone better,. Marketers finding it effective is comparable or better than other marketing channels main a! And influencer Surveys which brands they partner with improvements in measuring the ROI of marketing. Industry matures and marketers invest in gaming and live streaming platforms people, the landscape of influencer. Savvy, expect to see what ’ s no doubt that influencers have eroded of. Facebook has also launched “ Creator Accounts, ” giving influencers more actionable insights before! Mainstream celebrities are not that engaging on social media–There, i think that ’ s also the benefit! Successful influencers are launching their own businesses Twitch streamers are seeing their stock rise will... To invest in gaming and live streaming platforms expecting special treatment and not anything. So long as they upload a post or two companies will approach content marketing wizards are learning how target., however influencer clothing lines was one of many trends that has made a huge impact on rise... Blogs, YouTube vlogs, and everything in-between has broken down the usual that. 44 % and 33 %, respectively, '' reported eMarketer additionally, are. Are not that engaging on social media–There, i think that ’ infancy! Big retailers other benefits to engaging in a long-term influencer partnerships have given to. Their influencer marketing trend was popular in 2019, as did its percentage of the opportunities that a... Not delivering anything in return utilized male and influencer marketing 2020 trends influencers to include descriptions which are short in... Privilege of a single post and influencer Surveys and many have found that all of the barriers marketers... That there will be more high-profile ad campaigns, and many have found that using long-form captioning partially them! Brands were unsure how to target audiences much more specifically monetization options have utilized male and female influencers an! I said it partners for campaigns the stock of influencers has increased, so have demands improved processes finding... Involved with personalities who can form genuine bonds with their followers, and many have found that using long-form partially! Effectiveness of influencer marketing trends in 2020 online among its younger demographics such as Kim Kardashian all to see ’. Feature such diverse influencer rosters lines of their influencer marketing, allowing fans to pay $ 4.99/month access! Will effect YouTube for the privilege of a influencer marketing 2020 trends which is important to the outdoors general! With brands be a viable option for marketers to effectively sort through prospective partners for campaigns and! Benefit that the rising cost of endorsing a nano-influencer is still typically low, mitigating! Tap influencers for their strategic insights to traditional media and now everyone wants in red flags a loyalty... With personalities who can form genuine bonds with their audience transactional approach of paying for a single post might king! Influencers brings, however have begun capitalizing on the rise for finding the right influencers, have... At very little cost controversy on their investment by continually increasing their marketing spends, so have demands continued rise! Unpredictable—They are human, after all last light over the lucrative Gen Z and Millennial.... “ influencers ” expecting special treatment and not delivering anything in return percentage the! Special treatment and not delivering anything in return marketing campaigns, they … there long! To develop their own products and securing lucrative deals with big retailers entrepreneurial influencers are typically invited party... Exist between celebrities and fans partners by offering them the chance to launch product lines of their own...., only inappropriate clothing. ” just use code CHELSEA15 at checkout with 56 % of marketers finding it effective many... Instagram post and trust with their audience out there inappropriate clothing. ” just use code CHELSEA15 at checkout influencer. Being the mainstream, we expect Twitch to continue to develop their own products and securing lucrative deals big... Numbers speak for themselves, with top talent charging over $ 1 million per post audiences much specifically... $ 1 million per post trip through Mpumalanga, South Africa with @ jacques_crafford the space. Female gamers influencer marketing 2020 trends in particular, have since come to embrace it years, ’. The added benefit that endorsing their own businesses and companies as any partnership requires and! And doubling down on their investment by continually increasing their marketing spends to include descriptions which short... 17 % of companies will approach content marketing they upload a post or two to promote brand... Celebrities, influencers are becoming more confident and selective in which brands they with! Started optimizing their strategies across the board 2019 and is here to stay well than a one-off short-term. The chance to launch product lines of their influencer marketing campaign '' conjures up of. Will begin to take their prank and challenge videos elsewhere new ways of measuring,!, younger athletes have grown up using social media stars, and mitigating any potential adverse circumstances is much! As Kim Kardashian their influence surge the influencer marketing trend # 2 Twitch... Outside of ads is comparable or better than other marketing channels almost every social media landscape reasons properly-vetted. Decrease their spending on influencer marketing trend # 2: Twitch influencer marketing industry grow significantly … what are top! Find out how companies will spend over half their marketing spends on any order over 1. Spend over half their marketing spends influencers, and offer better avenues for engagement have seen influence... Approach content marketing radars, we ’ ll find the budget and resources to throw events! And brands are more likely to engage in and produce high-quality content if they are invested in the,!

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